Welcome to a world where your brand tells a unique story!
Luxury design, storytelling, photography & marketing for feminine brands & premium spaces on Costa del Sol.
I’m Edith Polec — Polish web designer, visual storyteller and content alchemist living my dream life on the Costa del Sol.
My journey started with a passion for design, but today I create so much more than websites. I craft luxury digital presence for feminine brands and premium spaces - blending elegant visuals, strategic content and magnetic storytelling that doesn’t just look good, but truly works. Because beautiful brands deserve a beautiful online presence - one that attracts clients effortlessly and tells stories that sell.
About
Tools & magic
I wasn’t always living under the Spanish sun. My story began in Poland, where I first discovered the power of design to transform not only brands, but also the confidence and mindset of the women behind them. I quickly realized that creating a website is never „just creating a website.” Every visual choice, every word, every photo — it’s all part of a deeper story about who you are, what you stand for and what you want to attract into your life and business. This understanding led me to build Boss Lady Digital — a boutique creative studio where design meets energy work, and where every brand becomes a reflection of the person who leads it.
Web design & Development
I design and develop modern, high-performing websites using WordPress, Squarespace, Wix Studio, Webflow and Figma.
Because the right platform should match your vision — not the other way around.
Storytelling & Brand messaging
Every brand has a story, but not every brand knows how to tell it. I help you craft authentic, magnetic messaging that creates emotional connections and makes your business unforgettable.
User Experience (UX) design
Your website should feel like a conversation, not a maze. I design intuitive, seamless digital experiences that guide your visitors exactly where you want them to go.
SEO & Google visibility (Google magic)
A beautiful website is useless if no one can find it. I optimize every page so Google falls in love with your site, helping you attract the right clients — organically.
Visual content creation
Using tools like Canva, Adobe InDesign & Lightroom, AI, I design everything from eye-catching graphics to business cards, welcome books and mood boards.
Because your visual identity deserves the same polish and power as your website.
Explore my prime offerings
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WEB DESIGN & BRANDING
High-performance websites and strategic branding — designed to elevate your positioning, enhance client trust and drive sales.
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BRAND STORYTELLING
Strategic content creation, crafted brand messaging designed to enhance your visibility and convert your audience into clients. To position your business and drive conversions across web, social & Google.
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GOOGLE MAGIC
Expert-level Google optimization — ensuring your business ranks, gets found, and attracts premium clients through strategic local visibility.
Prime Costa Living
Luxury photography, storytelling & digital visibility on Costa del Sol for visionary property owners, hospitality leaders & boutique brand founders who believe that selling a space means selling a story.
Your space is more than just a location — it’s an experience, a feeling, a lifestyle.
Let me capture its essence and tell a story that draws in your future guests, clients, or buyers — inviting them to step into the beauty, the light, and the luxury of life on Costa del Sol.
Because whether it’s a breathtaking villa, a boutique hotel, or an upscale dining space, what truly sells is not just the features - it’s the story, the atmosphere, and the dream of being there.
Who I work with ?